How to Make An EPK – And Why You Need One

Here’s our 5 top tips to making an EPK that gets you noticed:

1. _{Make it user friendly – high res images have large file sizes make load times slow. Upload to Dropbox or Google Drive to prevent lag times and sluggish downloads.}
2. _{Project your unique brand – think about the image you want to convey. Then make sure every single element of your EPK is on point – from the way you word your bio, to your image selection, to the tracks you choose to include, to the design of your contact info. You want one seamless brand personality, so your viewer can instantly identify with you as an artist.}
3. _{Think about the end usage of your press kit – what’s the point of your EPK? To get you bookings, get press coverage and get signed. So deliver what your users need – awesome shots for press articles, clear contact details, branding assets for promo posters etc.}
4. _{Provide image options for media – Provide a range of photos in your EPK – headshots, lifestyle images, fashion pics if that’s your vibe, studio sessions, gig photos etc. Make sure they are clear, well-lit, high res and work well in print and on screen. Bonus points for providing options for media layouts – horizontal, square, portrait.}
5. _{Add testimonials and reviews – third party endorsement is GOLD. If you’ve been featured in the press or have a kickass review, include snippets, screenshots or links to coverage.}

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How to make an EPK for free

You don’t need to spend a bomb making your EPK. We recommend these FREE tools to get you up and running:

• _{Dropbox – for high res images, video and assets with large file sizes. (You could host your entire EPK in a shareable Dropbox folder, or include a link to your Dropbox image folder within your press kit.) A free account will be enough to get you started.}
• _{Google Drive – super easy to share and save files, from Docs to PDFs to MP4. (Just make sure you make your link access open to ‘anyone with the link’, in case you’re sending your EPK to someone without a Google account.)}
• _{Canva – create album artwork, edit photos, design social media assets and style your contact info to match your brand with custom colours, fonts and graphic elements. Even the free version includes templates for everything from press kit docs to album covers to Spotify playlist covers.}
• _{Your website – create a dedicated landing page to host all your EPK elements.}

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And having saved your cash, here’s where you *should* invest in making your EPK look as note-worthy as possible:

• _{Professional photos – you don’t need to spend a fortune, but professional press photos pay dividends. Plus a professional photographer will get results faster than you and your mates mucking around trying to replicate the looks of your favourite artists. Not to mention the post-shoot image editing and retouching. Trust us, engage a pro while you get back to making music.}
• _{Recording quality – if you’ve been laying down tracks in your bedroom or home set-up, consider recording in a pro studio. (Our studio has everything you need from just $160 for a 2hr session.) Audio quality counts from the very first beat when someone is listening to your track for the first time.}

_{Tip: We do headshots and studio shots! Ask about our music industry packages – whether you need a portfolio of headshots or lifestyle images to convey your style, we’ve got you. Book our inhouse photographer or bring your own – our photo studio is tailor-made for capturing kick ass pics.}

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What to avoid in your EPK

Before you hit Publish, double check your EPK for these classic mistakes:

• _{Zip or compressed files – they won’t get opened and look like viruses, so ditch ‘em. Include clearly named links instead. Which leads us to our next point . . .}
• _{‘Click here’ or ‘download’ – don’t be shady. Tell the viewer exactly what they are clicking on by clearly stating in the hyperlink. Use recognisable names like ‘Facebook’, ‘Spotify’ or ‘YouTube’ (if that’s where you’re linking to), or commonsense file names like ‘Headshot’ or ‘Bio_Extended’.}
• _{Huge files – just don’t. Include links instead of large downloadable files.}
• _{Missing contact info – you’ve spent all your time selecting the best photos, organising your biggest tracks and linking to your hype reel and forgotten to include your contact details? Rookie error. Make sure your name, website, email, phone and socials are front and centre.}
• _{Outdated links – recheck your entire EPK every time you send it to make sure links are up to date, no links have broken, and your accomplishments and tour dates are current.}

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How to share your EPK

Now you’ve made your electronic press kit, how do you get it out into the music industry? Include a link on your website (a landing page is a great idea so you can share that URL and take press or industry reps straight to the right page), and include a link in all your social bios.

Also, if you’re pitching a venue or promoter, include a link to your EPK.

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Need help creating your EPK?

Here at One76, we’ve got everything you need to capture killer press shots, record and master your tracks and film your music videos. Shoot in one of the Gold Coast’s biggest commercial photo studios – where you can bring your own crew or book our resident photographer. Not sure what to shoot or how to stage your lifestyle pics? We offer creative consults too, so you can get exactly the look you’re after. Just ask.

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